Jan
27

Small is beautiful

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Many web and marketing pros argue that your future lies in your specialization. That you need to pick a small niche and cater to those people and nobody else. Fair enough. But what if your niche is really small. What if there is no room to grow. You cannot really build a midsize company on …

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Jan
26

Anthropomorph technology

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Why is it that the web is the only i dustry where user and usability testing almost never involves real users? Is it because it is so cheap? Or what? You sit in a can and you can tell the engineer sat in that cockpit in his office before it was finalised. You pick up …

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Jan
26

Tell me this is a joke…

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Joke #1 This bloke whose name is not worthy of mention comes to me with a mail, selling textlinks from 1900 blogs. Joke #2 Gmail does not flag this as spam. I mean how much more obvious does this need to get? No Joke. You know what… I’ll talk to this dude to see how …

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Jan
25

Illicit minor

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Spammers are banned from social communities. I have not been banned from social communities. Therefore I am not a spammer. I bump into this fallacy way too often. Accompa ied by the anecdotal affirmation that our competition is much worse thus we are in fact little angels. False. Our own behaviour in social media is …

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Jan
25

Optimus prime – the cicada principle

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At school we learn that prime numbers are all about divisibility, or its lack thereof. But they actually are more about multiplication. Primes are nature’s way to eradicate recurring faulty patterns. Say you are a bug that lives ungerground for years until one day you wake up and it’s time to mate. If you do …

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Jan
24

The gates of change

Yep. The ones that can only be opened from inside. Yep. The ones that keep your organization’s status quo. Yep. The ones that protect existing circles of interest. Yep. The ones that keep today’s winner where they are. Yep.  The ones that keep all those people busy. Yep. The very ones that safeguard you today …

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Jan
24

Measure of a man

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What’s a good digital marketer like? Tech savvy. OK. Sociable. Fine. Learned in the SEO and the social media toolset. Friendly and respectful. Driven and independent. Quick learner. All good, mate. All good. So how do you measure all these? Give me the KPIs we can quantify that will unambiguously mean that I have a …

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Jan
23

The writing’s on the wall

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Collision course. When a business changes its strategy so that it cuts a technological investment in half. Buying into a new technology is a long-term investment. Developing a bespoke solution is even longer. Whichever way, a halfhearted backing and then a change of direction is almost always the worst solution. You have spent the money. …

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Jan
23

Investment in technology

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Inhouse development vs buy from vendor. Most people are aware of the pros and cons for both. More control, bigger wishlist, more customized solutions are prime factors when choosing inhouse development. Bigger investment upfront, increased headcount, more glitches and longer delays are major decisive factors against it. Third party products require less of a CAPEX …

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Jan
22

Online privacy – the Oxymoron of the 21st century

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Cookie or no cookie. Unless you literally live under a rock, completely self sufficient, you have a digital trail. I remember ten years ago when the term survaillance society first became the descriltive term for a dystopia in the future. We live that future today. I am not gonna talk about ouw electronic transactions or …

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