Latest LinkedIn Statistics at a Glance

LinkedIn Infograpfic Update

I am creating a new LinkedIn Data Visualisation. Add your comments and ideas about what you would like to know, and I’ll dig it up for you. Thanks.

LinkedIn Membership Highlights

• 100 million members from 200 countries
• 2,000,000,000 people searches in 2010 on LinkedIn
• Executives from Fortune 500 are LinkedIn members

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LinkedIn Members: Geographies

• 20m+ LinkedIn members in Europe
• 5m+ LinkedIn members in the UK
• LinkedIn: 1m+ members in France
• LinkedIn: 2m+ members in the Netherlands
• LinkedIn: 1m+ members in Italy
• LinkedIn: 1m+ members in Germany, Austria and Switzerland
• LinkedIn: 1m+ members in Spain
• LinkedIn: 9m+ members in India
• LinkedIn: 3m+ members in Canada
• LinkedIn: 3m+ members in Brazil
• LinkedIn: 2m+ members in Australia

Age Group

• <17 1%
• 18-24 3%
• 25-34 20%
• 35-44 35%
• 45-54 26%
• 55-64 12%
• 65+ 3%

Gender

• Male 57%
• Female 43%

Social Networks used by employees at largest US corporations for professional reasons

• Linkedin 43%
• Facebook 11%
• Twitter 3%
• MySpace 4%
• Flickr 4%

B2B Social media marketing – preferred medium

• Twitter 43%
• LinkedIn 32%
• Facebook 16%

LinkedIn Members: Management Level

• Among LinkedIn members: Chief Executive 8%
• Among LinkedIn members: Vice President 7%
• Among LinkedIn members: Senior Management 16%
• Among LinkedIn members: Middle Management 18%

Time spent on social media marketing on LinkedIn

• 1-5 hours 87%
• 20+ 75%

LinkedIn Income Levels

• Almost 40% of LinkedIn members earn $100K+
• Almost 70% of LinkedIn members earn $60K+

Good to Know about LinkedIn

• Journalists using Social networking sites, such as Linkedin for research: 65%
• C-level executives who network in a professional community weekly: 73%
• Over 74% of LinkedIn members have a degree

Sources: LinkedIn, BtoB 2010 Marketing Priorities, SocialMediaExaminer-Social media, marketing industry report, netprospex-Social report, eMarketer-Social Media in the Marketing Mix, Mashable-B2B, social media, Hubspot-The Lowdown on LinkedIn, socialmediatoday.com-social media 3Q update, ryanmalone.com-2010 LinkedIn Marketing Stats

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